NIH Commercialization Plan Guide and Template
The Commercialization Plan is a mandatory document that you must include with your NIH Phase II, Direct-to-Phase II, or FastTrack SBIR application. We have prepared this thorough, step-by-step guide to help you draft a compelling Commercialization Plan so that it will stand out to reviewers. KeepYourEquity.co has followed this same outline to help our clients secure larger SBIR grants from the NIH! Thank you for your interest!
Check out our YouTube Channel and our video on how to prepare the Commercialization Plan: https://youtu.be/54DtR5RhcHU
What is the Commercialization Plan?
A commercialization plan is an essential component of an SBIR application because it outlines your go-to-market strategy and demonstrates the commercial success of your proposed innovation. The commercialization plan should offer a clear and concise description of your proposed work's market potential and the planned go-to-market strategy your startup will use to generate revenue and take advantage of business opportunities. It should also highlight the anticipated competitive landscape and outline the resources you’ll need to implement your plans. By having a well-developed commercialization plan, you can demonstrate to NIH reviewers that you have a sound business strategy to bring your innovation to market. This can increase your chances of securing funding and attract the resources necessary to take your start-up to the next level!
A suggested format and outline for the Commercialization Plan are provided below which you can adapt according to your narrative. KeepYourEquity.co uses this format for our winning NIH SBIR clients!
It is STRONGLY recommended to include figures, tables, and schematics to help reviewers understand your innovation and go-to-market strategy.
We recommend including the titles and subtitles in the black font should be included in your draft.
Format: We recommend Arial, Font Sizes 11; Black Text, Margins 0.5” all around, NO Page Numbers, NO content in Headers and Footers
REMOVE all instructions noted in Blue Font before submission
The Commercialization Plan must be submitted as a PDF file in grants.gov or ASSIST through eRA commons
DO NOT exceed the 12-page limit (References are not included in the page limit)
Considerations to keep in mind as you prepare the Commercialization Plan:
Make sure your company is properly registered. Our easy-to-follow, step-by-step instructions can be found: https://www.keepyourequity.co/product-page/nih-required-company-registrations-to-submit-sbir-sttr
These are required and free to register. We recommend starting these right away since some may take a couple of weeks to process.
By using these templates, you are working under the understanding that these are meant to serve as guides and do not guarantee a successful SBIR/STTR award.
You are responsible for reviewing and reading the full NIH Solicitation and following those directions accordingly.
These are required and free to register. We recommend starting these right away since some may take a couple of weeks to process.
By using these templates, you are working under the understanding that these are meant to serve as guides and do not guarantee a successful SBIR/STTR award.
You are responsible for reviewing and reading the full NIH Solicitation and following those directions accordingly.
Submissions must be completed via grants.gov or ASSIST through eRA commons
Reach out to KeepYourEquity.co if you are interested in having one of our consultants review and provide feedback on your draft!
KeepYourEquity.co (d/b/a Chemia Solutions Corp) is an independent company that is not associated with any United States governmental agency. Purchasing these templates does not create a consultant-client relationship with KeepYourEquity.co. While these templates should serve as a guide to preparing a project pitch application, they do not guarantee project pitch acceptance. All templates are not for distribution.