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NIH Commercialization Plan Guide and Template

  • The Commercialization Plan is a mandatory document that you must include with your NIH Phase II, Direct-to-Phase II, or FastTrack SBIR application. We have prepared this thorough, step-by-step guide to help you draft a compelling Commercialization Plan so that it will stand out to reviewers. has followed this same outline to help our clients secure larger SBIR grants from the NIH! Thank you for your interest!


    Check out our YouTube Channel and our video on how to prepare the Commercialization Plan:


    What is the Commercialization Plan?


    A commercialization plan is an essential component of an SBIR application because it outlines your go-to-market strategy and demonstrates the commercial success of your proposed innovation. The commercialization plan should offer a clear and concise description of your proposed work's market potential and the planned go-to-market strategy your startup will use to generate revenue and take advantage of business opportunities. It should also highlight the anticipated competitive landscape and outline the resources you’ll need to implement your plans. By having a well-developed commercialization plan, you can demonstrate to NIH reviewers that you have a sound business strategy to bring your innovation to market. This can increase your chances of securing funding and attract the resources necessary to take your start-up to the next level!

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